Sustainability and Productivity

Some days it is just hard to be a farmer, or maybe more specifically, to work on a farm.  People respect my profession, but not day-to-day job.  Consumers want me to farm, but they don't think I know how.  I believe that I do care about animals, and the Earth's resources, but with Earth Day celebrations, this week has allowed me to see just how little regard farms are held, and how much we don't understand the consumers.

An Earth Day buzzword is of course "sustainability."  It is often used in opposition to current farming practices, and in animal care discussion.  I understand that we can always improve on both of these fronts, but I see farming as so much more sustainable that it used to be, largely because we are able to produce so much more with fewer resources.  Yet, we are badgered for making these advances.  Isn't it somewhat counterintuitive?

To answer my question, I have done a simple search on the definition of sustainability, hoping to gain some further insight on the issue.  For my purpose the EPA's definition seemed most relevant; "Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment.  Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic and other requirements of present and future generations"(For the direct link, click here).  This definition seems relatively straightforward.  We need to produce for now, and produce even more in the future.  Preserving resources is important in production, and using less to get more really does help us become sustainable.  It requires us to be productive and efficient.  Two things that most people don't like to think of when they see the word "farm."  Definitely not what they want to think of in animal agriculture. 

How can we be productive, sustainable, animal friendly, and respectful to the needs of our customers, all while creating a financially sustainable business model?  Are we buckling under the pressure, or just ignoring it, hoping that it will pass?  Answering these questions is the ticket to being the producer of the future.  We have to strive to come up with the answers that will build trust, instead of waiting for someone else to force them upon us.  We have the tools through universities, extension agents, government agencies, and our own human capital that are full of ideas on how to make production better.  At the same time we have to put our "customer hats" on and see how new production methods will sound on the front page of the local newspaper.  We have to be our own PR people.  It is a full time position, not just something we work on between planting and harvest, when every animal is healthy and nothing is sitting broken in the shop.  We have to create our own industry sustainability everyday, one conversation at a time.